My Decade in Visual Strategy
I’ve spent the last decade operating as a strategic visual partner, guiding clients through the complex process of developing a memorable identity. My core philosophy centers on a deep dive into your market position and audience before sketching begins. This ensures the resulting brand identity is a durable, growth-ready tool, not just a static asset.
Services
Brands I’ve Worked With
Awards & Recognition
My Career Journey
My path hasn't been a straight line—it’s been a continuous exploration of how visual art can solve business problems. Over the last ten years, I’ve evolved from a print-focused designer into a strategic partner who helps brands find their voice through distinct identity systems.
January 2023 — Present
Brand Designer & Illustrator
Freelance
Remote
Currently partnering with startups and boutique agencies to build comprehensive brand identities from the ground up. I lead the creative direction, ensuring that strategy and visual execution—from logo suites to custom illustration libraries—are perfectly aligned.
March 2019 — December 2022
Senior Brand Designer & Illustrator
Full-time
Studio Vivid
Served as the lead illustrator for a digital-first design agency. I was responsible for creating cohesive visual systems for tech clients, designing iconography, marketing assets, and animated storyboards that simplified complex software concepts.
July 2015 — February 2019
Graphic Designer
Full-time
Nexus Creative
Worked within a multidisciplinary team to execute large-scale rebranding projects. My focus was on packaging design and merchandise, where I learned to apply brand guidelines to physical products while maintaining production quality.
January 2014 — June 2015
Junior Graphic Designer
Full-time
The Print Collective
Started my career focused heavily on print production, mastering the fundamentals of typography and layout for physical collateral. This period provided the essential technical foundation for all subsequent design work.